Why Great LOCAL SEO Is Expensive - Infographic

[Linda Buquet]

As I often do, I'm taking good SEO info and putting a Local SEO spin on it. Below is a great infographic which tells the tale, BUT I want to focus on a comment that's made in the intro.

"...that has led much of the market to focus on strong sites & made SEO consulting a money losing game for those serving smaller businesses."

Here's an important double edged sword. Getting a GOOD ROI, for consultants and SMBs alike, is tough!
If the consultant charges too much, then the ROI is not there for the SMB in Podunk Iowa, because
there are just not that many clicks - no matter how great a job you do! But on the other hand for you,
the consultant - local search is so labor-intensive, you CAN NOT AFFORD to do a GREAT JOB, unless you
charge on the high end!

I know lots of Local SEO consultants that are struggling to make a profit. My comment above and the infographic below, is part of the reason. See posts in our Consultant's Corner for help and insights about growing your Local SEO consulting business.

Why Great SEO Is Expensive - SEObook


A Look at How Costs Have Risen

Over the years Google has made SEO far more complex, which in turn has made it much harder to predictably invest in SEO. As the layers of friction & uncertainty have increased, that has led much of the market to focus on strong sites & made SEO consulting a money losing game for those serving smaller businesses.

CLICK TO VIEW FULL SIZE

<p><a href="http://www.seobook.com/learn-seo/infographics/great-seo.php"><img src="http://www.seobook.com/learn-seo/infographics/images/great-seo.gif" border="0" alt="Why SEO is Expensive." /></a></p><p><a href="http://www.seobook.com/learn-seo/infographics/">Online marketing infographic</a> by <a href="http://www.seobook.com/">SEO Book</a></p>​

 

[Phil Rozek]

Any SEO infographic that weaves in Bob Ross automatically wins a double thumbs-up from me.

"Let's just paint some fluffy little clouds right up here."

 

[Scott Rawlins]

Love Bob Ross.

"it's your world, you can put a tree here or there"

 

[gregorysmith]

This is one of those info+text-graphics that deserved far more content.

 

[Weve Got Your Customers]

I agree - thread needs more content.

And thanks a lot Phil for getting me off track - but that made me search out some Bob Ross quotes - Bob Ross Quotes - All Quotes

May not be the most productive 5 minutes of my day - but then again, I see it as 5 minutes very well spent

 

[Phil Rozek]

I agree - thread needs more content.

And thanks a lot Phil for getting me off track - but that made me search out some Bob Ross quotes - Bob Ross Quotes - All Quotes

May not be the most productive 5 minutes of my day - but then again, I see it as 5 minutes very well spent

It's just 5 little minutes. 5 little old minutes in the wonderful new day each of us gets to start every morning. So let?s just start our day right with those 5 little minutes of Bob Ross quotes. There you go.

 

[Weve Got Your Customers]

It's just 5 little minutes. 5 little old minutes in the wonderful new day each of us gets to start every morning. So let?s just start our day right with those 5 little minutes of Bob Ross quotes. There you go.

And remember, today is Good Friday. Actually, all Fridays are good, but this one is extra special... God bless you my friend.

 

[Travis Van Slooten]

First of all, who is Bob Ross? I suppose I'll have to do a Google search after this reply.

The million dollar question then is...how do local SEO consultants (or SEO consultants in general) make money???

Travis Van Slooten

 

[Linda Buquet]

First of all, who is Bob Ross? I suppose I'll have to do a Google search after this reply.

LOL I wondered too but no time to ask. I think he's an artist or something.

The million dollar question then is...how do local SEO consultants (or SEO consultants in general) make money???

They don't! Kidding of course. OK, I'll shut up now. No more wise cracks.

 

[Scott Rawlins]

Yes, you need to search for him. If you can find one of his shows, I highly recommend watching. He's a landscape painter and an icon. His voice, mannerisms and overall demeanor is so calming. If you've had a bad day, right after taking a shot of your favorite liquor, watch his show. The guy just has a knack for making everything seem so peaceful. I know I'm off topic with all this, but Travis' "who's Bob Ross" comment just makes me feel old.