Jun 4, 2019
Reaction score
Like many of you I work in a very competitive field. My company Cocotours is currently ranked 11 out of 130 ground transportation providers in Punta Cana, Dominican Republic: Cocotours (Punta Cana) - 2019 All You Need to Know Before You Go (with Photos) - Punta Cana, Dominican Republic | TripAdvisor

I have read several articles recently on the benefits on incorporating schema code into websites, so I would be keen to enjoy an advantage over my competitors in applying schema code correctly before they learn of schema!

I have read the full list of schema attributes available, and I believe that I might apply the Trip attribute to many of my pages. My most popular organic pages involve transportation routes such as from Punta Cana to Santo Domingo: Cocotours » Punta Cana to Santo Domingo.

Am I correct in believing that it would be appropriate to apply the Place attribute to both 1) Punta Cana and 2) Santo Domingo, on the page mentioned above?

Or might there be more appropriate schema attributes which could be applied to my webpages?

Would be very grateful for your input and suggestions.

Last edited:
May 3, 2018
Reaction score
This is far from a complete answer but an important concept:

Structured data should describe the content of the page. If the page talks about a place, use Place markup. If it talks about a person from that place, use both the Person and Place markup. Etc.

(In your case, you might want to consider using TouristDestination.)

If you're writing your structured data and you're tempted to markup something that's not in the content of the page, you've just discovered a gap! Add it to the content and to the schema.

To quote this Google support doc: "The structured data on the page should describe the content of that page."
Similar threads
Thread starter Title Forum Replies Date
E Knowledge Panel: Appropriate or a Bug? Local Search 6
D Appropriate dupe removal method? Google Duplicates & Merges 1
D Appropriate dupe removal method? Google Duplicates & Merges 1
Chris Ratchford Is this an appropriate response to a bad review? Local Reviews 8
djbaxter Google Page Experience Signals for Ranking Apply Only to Mobile Organic SEO 0
Lanerizz Google Immediately Not Applying Edits Spam on Google 7
J How to Apply GMB Edits in Bulk Multi-Location Issues 3
Phil Rozek New naming policies for call-only ads - would be nice if applied to Google My Business Paid Search and Local Service Ads 1
J GMB Dashboard (no longer allows "apply to all") Google My Business & Google Maps 5
rich_marlatt What Wordpress plugins do you recommend for SEO and Schema Markup? Ask a LocalU Expert [PRIVATE] (LocalU) 5
K Correct use of schema Google My Business & Google Maps 2
DaveOzric Schema markup no longer working? Google My Business & Google Maps 4
Koray Tuğberk GÜBÜR Review Schema Mark up and Google My Business Reviews Local Search 4
R Schema markup and dynamic tracking numbers Google My Business & Google Maps 3
Toby 39 Celsius Video Schema Ques: Embed URL vs Content URL Local Search 0
Charles Jenkins SCHEMA For local business with address hidden? Local Search 1
RattlingTram Best Practices for areaServed Schema Markup? Help & Support for Google Local 5
Barb Davids GMB Listing vs Local Schema Google My Business & Google Maps 8
S What is a relevant Language markup for LocalBusiness Schema Local Search 3
djbaxter Webinar Schema Markup with Martha van Berkel, Wednesday, July 8th, 8am PT/11am ET Events 0
hajnasiewicz WP Schema Plugin Local SEO Tools & Software 6
hajnasiewicz Schema markup competitive analysis Local SEO Tools & Software 7
Michael S. Doran Schema for NAP in 2020 Websites, Software, and Security 6
P Schema Markup - SameAs - Using these for citations for branches Citations 14
L LocalBusiness Schema For 5 Different Location Pages Multi-Location Issues 3
Shelly LodgingBusiness or Product / Accommodations schema for rental homes on a vacation rental agency website Local Search 1
djbaxter How to Add a COVID-19 Announcement to Your Website with Schema Google News: Important Changes & Features 1
P Can you recommend a person or company to create Schema? Local Search 6
djbaxter Another option? Update your cancelled or postponed events with Schema Google My Business & Google Maps 0
djbaxter New schema properties for virtual, postponed, and canceled events Google My Business & Google Maps 0
T Has anyone had success reporting schema spam to google? Spam on Google 5
K Schema Markup for Betting/Gambling sites Recycle Bin 0
A WP - Schema Pro. Can it hurt my site? Organic SEO 7
D Schema Markup for Betting/Gambling sites Recycle Bin 0
G Reviews markup showing in serps for LocalBusiness schema markup? What's going on Local Reviews 7
JoyHawkins Google's New Announcement About Review Schema Google News: Important Changes & Features 91
JoshuaMackens Schema Reviews Markup Question Local Search 15
H Schema Markup for Betting/Gambling sites Organic SEO 1
Rich Owings Menu schema not getting picked up by Google Google My Business & Google Maps 21
L Schema and rankings Organic SEO 17
M Schema property "mentions" and its usage for references Organic SEO 6
mikepetersonwi Schema and multiple locations Multi-Location Issues 3
mikepetersonwi Multi Location Schema Multi-Location Issues 5
Jo Shaer Blog post Schema - mainEntityOfPage Local Search 0
Jo Shaer Areaserved Schema - English counties/US states? Local Search 2
S Schema: part 1. Is schema code effective when inserted into the body of a page, not into a header Multi-Location Issues 2
Chris Ratchford Schema markup for Orthodontist... Dentist or Physician? Local Search 2
JoshuaMackens Rendering Schema Reviews in HTML Local Reviews 6
Jo Shaer Address Schema on all pages? Local Search 5
P Schema Markup - SameAS & HasMap - Does marking these up help with local ranking factors Local Search 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert

Top Bottom