Any changes to best practices for real estate agents due to latest Google Local algo

[Lloyd Silver]

Since real estate agents are at least currently not showing up in the local pack, is there anything you'd do differently from a local SEO perspective for them?

I'm going to continue to create a Google My Business page for them as I think there are still benefits. And you never know when SHE will change her mind and start including them in pack results in the future.

But I still wonder if there are other tweaks to make.

Since their GMB page is not a huge factor in results right now, I'll be focusing on their Yelp page, Zillow, etc.

Any recommendations for changes to building citations? Or other matters?

 

[Linda Buquet]

Hi Lloyd,

I'd still do everything just like we discussed in training because you never know when Realtors will start getting a pack again.

You also don't know how Google may display the dash data. For example now it show on maps and in the knowledge panel - in future, who knows.

But yes for Realtors I'd put more energy into Barnacle SEO right now, which sounds like the direction you are heading, which is smart.

Plus in general post-Pigeon I'd put more energy into Barnacle SEO. (The other reason is due to GMB default cats.)

I thought I had a section with Barnacle SEO resources in training. But with 194 resource links spread over 65 pages of training docs, I can't find it. LOL. Let me know if you can't find it either and I can add here, or maybe I missed them and if so I'll add to the training updates section.

 

[Lloyd Silver]

Thanks. Makes sense. I've never known the term barnacle seo but that's been a big part of our services for a couple years now. Works great in the right market.

 

[Linda Buquet]

I have several links to great posts about barnacle local SEO strategies.

They are in my training outline/notes to self but maybe did not get added since it's more of an organic SEO thing and in within G+ L. Away from office now, but if I remember I was going to put it in advanced tips in the "Outside the dash training module." Will check again tomorrow or Monday and add if I missed it.

 

[Margaret Ornsby]

Overview from Moz: (June 2014)
Barnacle SEO: Leveraging Other Sites' Rankings - Whiteboard Friday - Moz

Phil's (as always) excellent version for local (Jan 2014)
Your Field Guide to “Barnacle” Local SEO | LocalVisibilitySystem.com

Barnacle strategy reviving in local (March 2014)
http://localsearchforum.catalystema...ization%94-making-big.html?highlight=barnacle

For Lawyers: (August 2014)
http://localsearchforum.catalystema...ch-engine-optimization-attorneys-why-you.html

HTH

 

[Linda Buquet]

Thanks so much Margaret! You rock!