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d2minc

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Recently client who had address showing (for a long time so we left it when they became a client) on GBP was suspended. So had to change to hide the address (make SAB) and successfully appealed the suspension. - https://share.google/CrdaDL7FuCKfjFNCT

Yes, it also has keywords in the business name - but ironically - we tried to change to just the business name and when the listing was reinstated - Google put the name back with the keywords included?


Since the address was hidden (on 11/18/25) - the rankings have tanked (for all keywords we’re tracking) - from a lot of green (dots here are set to 3 miles) to full red? - https://static.md/b653159306e0dd930c65bf673f8e0f28.png

I’ve read where this is typical. Any fixes / anyone ever able to recover from this situation - since this listing should be SAB (it’s a residence although it’s zoned as agricultural farmland - and they store all their trucks at the back of their property).
  • Anyone ever able to recover from this situation?

It appears that the rankings are being pulled from the center of the service area vs the address the GBP was verified? - https://static.md/7f627f6372cad7e6e53731aba28e861c.png
  • In this screenshot - the address verified is the GBP icon (little store with G) - and where the grids show green is where Google has the center of the service area?
  • Shouldn’t the ranking be from where the address was verified?

There are plenty of SABs ranking for their target keywords in their area (paving contractor, parking lot paving, etc.) - so assume this is more about a result of showing the address and then hiding it later?

If we added some signage, what’s the chances of being able to get it re-verified with the address showing.
  • From street view (at least at first glance) - it definitely looks like a residence.

Side note (in case it matters) - Somewhere in the process a duplicate listing appeared. Think it was an old listing that was set to closed. When the original listing we managed disappeared. Think this duplicate listing was reopened. I tried removing with suggest an edit (didn’t work) - then a week or so later - the duplicate was gone?

Obviously stumped on this one. Any insights or feedback would be greatly appreciated.
 
How long had the GBP been reinstated? I have heard it can take two weeks for a reinstated GBP to rank.

If that is not the issue, what address showing?
 
It was reverified (suspension removed on 11/5/2025) - and actually then the address was put back by Google. Then later Google removed it (on 11/18/25). Pretty confusing since 2 things that are against guidelines (address showing and business name) were put back as they were (after suspension was removed).
 
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