Google Posts No Longer Expire After Seven Days

[djbaxter]

Google Posts No Longer Expire After Seven Days​

by Stephanie Newton, BrightLocal
Jan 22, 2021

TL;DR

• Google Posts are now visible in the business's Knowledge Panel for more than 7 days
• Before this update, Google Posts expired 7 days after creation
• Google Posts are a great way to communicate with customers directly within SERPs

On Tuesday, January 19th, eagle-eyed SEO Brodie Clark spotted that Google Posts older than seven days were appearing in the local business Knowledge Panel.



As Brodie mentions, Posts created within Google My Business are now showcased on the business profile, even if they’re months old.

In local SEO, we’re used to seeing lots of tests, changes, and updates to Google My Business and its features, but this is arguably the biggest bit of GMB news so far this year.

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[koen12344]

I noticed it as well while working on my plugin. Great improvement!

 

[abbietorres]

Has there been any confirmation from Google about this update?

 

[JoyHawkins]

Has there been any confirmation from Google about this update?

No, but I find usually the most important changes aren't the ones Google announces.

 

[Tim Kahlert]

I'm still getting "your post is about to expire" emails.

 

[Sheryl Loch]

I wonder if the 2nd post that appears is one that is related to the search query? If so, that would be awesome.

I'm still getting "your post is about to expire" emails.

I am also getting those notices, even today.