- Sep 10, 2019
- Reaction score
I would say that is incorrect.
Google' Review Snippet Guidelines have this item: "Sites must collect ratings information directly from users and not from other sites."
So "repurposing" 3rd party reviews that have been sourced directly by that site and already marked-up at that site ... is not within their technical guidelines for quite some time.
I didn’t describe the scenario or communicate what I meant correctly. You’re right, even though BirdEye does this anyways (or at least did the last time checked a couple of months ago).
When I said “aggregate reviews,” I didn’t mean aggregate from other websites.
3rd party platforms that collect reviews on behalf of businesses can still display aggregate rating schema (i.e., Review Snippet schema) for the reviews the 3rd party platform collects on behalf of a business or organization. As an example, DemandForce collects reviews directly from the business’ users and renders the reviews and Review Snippet schema on a DemandForce microsites.
3rd party platforms are still allowed to show Review Snippet schema for local businesses and organizations on the 3rd party website, while the 1st party business cannot.
That’s my interpretation. Do you think that is correct?