- Jun 26, 2019
- Reaction score
And now there's the FAQ markup which, in some ways, I think helps make the listing stand out even more definitively in search.
And I'm assuming that Google's long term play here with FAQ markup is voice search...
i.e. extracting FAQ markup to present via voice search results.
I think that is a very accurate prediction. I feel like Google is teasing SEO's with FAQ schema right now which makes us salivate looking at all of the SERP real estate, giving them a huge head start on better voice search results for their users in the near future.
But, I feel like the FAQ schema rich results cannot last very long... they already take up a huge amount of real estate without full adoption, and more and more people are adding it everyday. Soon every page will have it and Google will be required to make a change.