More threads by Jerem


Apr 9, 2017
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My client is a local Italian restaurant. As you imagine the goal is to rank on keywords like "pizzeria city District", "italian restaurant zip code" , etc... The GMB categories I use are : "Pizzeria" and "italian restaurant".

I'd like to know your opinions about url structures. Do you like to use exact match GMB category in the URL for this specific scenario :']

Or do you rather prefer using main keyword + city + district. In this case:'][/CODE] ? Note that the homepage is mainly focused on brand name. Thanks you
@Jerem, the former: generally I suggest the URL slug is "category" rather than "category-city." Unless you have many locations, in which case the latter is a little more Google-friendly (even though it's unnecessary overall, and a bit clunky).

For a single-location restaurant it won't matter too much, because your homepage generally is your GMB landing page URL.

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