Jerem

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Hello,

My client is a local Italian restaurant. As you imagine the goal is to rank on keywords like "pizzeria city District", "italian restaurant zip code" , etc... The GMB categories I use are : "Pizzeria" and "italian restaurant".

I'd like to know your opinions about url structures. Do you like to use exact match GMB category in the URL for this specific scenario :
https://l.facebook.com/l.php?u=http%3A%2F%2Fdomain.com%2Fgmb-category%3Ffbclid%3DIwAR12SAmKvr9p_xUJvIa7vXptb4BxzhxKe2O4YkleF8Av6sMGsoFyM81T38g&h=AT38xrb5PpF5dg94mvET2BJnPvpRrBPKwKYXLIxLfGWAlETviUaiHvajibFDDsMY62Zy2T6ThRvf5Y0cS_SOM3k8UicusekxImrjwmDO_klBTpZWg-9O62cheasvSPoEi4Q1XK2FdeYzwzMzpKipoZmHIw_Y-y5MAd0gCMAyPOOW']domain.com/gmb-category?

Or do you rather prefer using main keyword + city + district. In this case:
https://l.facebook.com/l.php?u=http%3A%2F%2Fdomain.com%2Fgmb-category-city-district%3Ffbclid%3DIwAR12SAmKvr9p_xUJvIa7vXptb4BxzhxKe2O4YkleF8Av6sMGsoFyM81T38g&h=AT0UGRqgw9o9AvUVdWVneYXo5axkrkOt31XeFaQkSiuGOig4pbWruuPa7QVIQY8TtSwuJmVQjojAKW3uWZT2YMtqaeuwIjTj1Khy1qau4pQB9JKkWcF6L9U9qZ5NqxlkQAAiy-w5hy39Q_UDxCgdgvkWy1_7BZA3HnohASCIkLEy']domain.com/gmb-category-city-district[/CODE] ? Note that the homepage is mainly focused on brand name. Thanks you
 

Phil Rozek

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@Jerem, the former: generally I suggest the URL slug is "category" rather than "category-city." Unless you have many locations, in which case the latter is a little more Google-friendly (even though it's unnecessary overall, and a bit clunky).

For a single-location restaurant it won't matter too much, because your homepage generally is your GMB landing page URL.
 
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