ingenioussem

Member
Joined
Dec 12, 2014
Messages
11
Reaction score
0
It has been almost 2 months since this update. So what do you think guys and gals? Did it screw up local SEO as much as we suspected?
 

Shawn Morgan

Member
Joined
Aug 26, 2015
Messages
4
Reaction score
0
I think it has caused a lot of people to panic because they can not seem to get in the 3 pack :)
 

ingenioussem

Member
Joined
Dec 12, 2014
Messages
11
Reaction score
0
I think it has caused a lot of people to panic because they can not seem to get in the 3 pack :)


I have to agree, I was one of those people :). It is not that bad and local is still as powerful as it used to be. I think there is even a very good outcome to this story. Now I tell my clients that due to this update I need to work more, therefore the price has to be higher.... :)
 

chadkimball

Member
Joined
Feb 21, 2014
Messages
248
Reaction score
76
My main concern was the lack of phone numbers in the listings. Getting into the top 3 is only slightly harder than getting into the top 7/10 so thats not so bad, but no phone numbers was a big problem.

fortunately they seem to have put phone numbers back in so let the good times roll!
 

JoyHawkins

Administrator
Administrator
Moderator
LocalU Faculty
Joined
Jul 18, 2012
Messages
4,023
Solutions
7
Reaction score
3,411
I did a webinar on it earlier this week. The short version is that we've seen a decrease of about 30-50% in impressions for all clients in GMB (we manage about 1300 accounts) and people that were in spots 4-7 experienced a slight drop in clicks where businesses in the top 3 (not for all keywords, just some) experienced an increase in clicks.

Here's the full slidedeck:

<iframe src="//www.slideshare.net/slideshow/embed_code/key/xxIF2zFtcJq9cN" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/imprezzio/google-shrinks-the-7pack-to-3-now-what" title="Google Shrinks the 7-Pack to 3. Now What?" target="_blank">Google Shrinks the 7-Pack to 3. Now What?</a> </strong> from <strong><a href="//www.slideshare.net/imprezzio" target="_blank">imprezzio</a></strong> </div>
 

CodyBaird

Member
Joined
Jan 4, 2013
Messages
341
Reaction score
126
Awesome deck Joy! Best summary I've seen to date on the new 3 packs. To the point.

Sent from my SM-G900V using Tapatalk
 

Jeannie

Member
Joined
Jan 16, 2018
Messages
10
Reaction score
5
I am not a fan of this new layout. So many great businesses that ranked D, E, F etc are now completely shut out. I'm expecting lots of calls today.

I also really don't get why Google removed reviews from branded queries. See the post I wrote up about it this morning:

4 Observations about Google?s New Snak Pak Local Search Display | Imprezzio Marketing

Are you guys seeing the photo display for any other industries other than restaurants, hotels, DJs, bed & breakfasts and banquet halls?

Great article in SEJ:
Local SEOs still seeing volatility in ranking with Google’s latest algorithm update


FYI - The above link is broken. I'd love reading your observations, Joy.
 
Similar threads
Thread starter Title Forum Replies Date
Claire Carlile Goodbye Google product posts - I'll miss you 😭 Google My Business & Google Maps 1
Linda Buquet Google "My Business" Launches! Goodbye Places for Business! HUGE Google Update! Google My Business & Google Maps 88
360 Spin Goodbye, GetListed. Hello, Moz Local! Local SEO Tools & Software 41
Daniel C Berman Say Goodbye To Non-branded Keyword Traffic If You?re In The Local Carousel Google My Business & Google Maps 3
Stef Kiley Temp closed business ranking higher in local pack Help & Support for Google Local 2
E What is the Click Through Rate / Conversion Rate for GMB or Local 3 Pack listings? Google My Business & Google Maps 3
J New local pack display? Google Algorithm Discussions 2
Professor M No Reviews on Local Packs for Car Wash Category in Different Countries Google My Business & Google Maps 1
Hanzel What would you do to make it in the Google 3 pack for "Personal Injury Lawyers" in Louisville Local Search 2
H Map Pack Ads for Service Area Business Google My Business & Google Maps 4
Shelly "On the menu: [item]" visual label in local pack Help & Support for Google Local 3
jeff_taylor GMB Removes Reviews from Local Pack Local Search 0
Tim Kahlert Knowledge Panel instead of Map Pack [inexplicable] Google My Business & Google Maps 7
zach.todd Snack pack versus clickthrough results Local Search 5
RattlingTram Map Pack Rankings for SAB with equal intent keywords Service Area Businesses 2
Justin Mosebach How to check SERPs for presence of a map pack in bulk? Organic SEO 4
B Ranking High Organically but Low in The Local Pack Local Search 4
B Google chrome and 3 pack Google My Business & Google Maps 3
H Should I create a GMB if there is no 3-pack in the SERP? Google My Business & Google Maps 3
C Ranking tool for the local pack Organic SEO 5
Gsmithmike Huge Spam On Attorney Local Pack Google My Business & Google Maps 10
M "Online Care" icon on 3 pack listing: How to get it? Google My Business & Google Maps 3
K "Near" other business showing in 3-pack??? Google My Business & Google Maps 6
S Three pack, reviews, organic search decimated for SABs? Google My Business & Google Maps 8
L 2 year old website with no links, no content dominating local pack?? Google My Business & Google Maps 3
Bryan Bloom "Their website mentions" in the map pack 🤔 - any idea how to get this to fire 🔥? Help & Support for Google Local 4
A 6 doctors and clinics all with same NAP. How do you get into 3 pack? Google My Business & Google Maps 20
A Different local pack results on Android phone and iphone Local Search 9
Paul Stevens Businesses from 120 miles away showing up three-pack for searches that name local town Local Search 20
TammyT Does city in business name increase local pack visibility Local Search 7
Nathan_NZ Local Pack and Google Maps Correlation Google My Business & Google Maps 1
Ellen Ranking in GMB and Local Pack - Not Traditional Organic Results Ranking Puzzles 4
M GMB map pack: What triggers images coming up in map pack on SERP? Google My Business & Google Maps 10
annatindal GMB Recommendation for #1 Local Pack Attorney opening Firm with other Attorneys Google My Business & Google Maps 4
Colan Nielsen NEW Black “Ad” Label Appears in 3-Pack on Desktop Paid Search and Local Service Ads 9
JSammon512 Better Data in Google Ads & Analytics for Local Pack Ads (Google Local Extensions) Help & Support for Google Local 1
Blake Denman Interesting featured snippet above map pack Local Search 3
Jeffrey Three pack stats Google My Business & Google Maps 5
pwarrenseo Disconnect Between Organic and Snack Pack Rankings Local Search 14
raellovepie Possible "no review" glitch in the SERP 3-pack Google My Business & Google Maps 2
C Can I have a perminant CALL NOW button as part of the Three-pack? Google My Business & Google Maps 6
BrianMacKenzie Variations in Number of SERPs Above the Map Pack Local Search 0
JoyHawkins Delivery Icons Appearing in the 3-Pack Google News: Important Changes & Features 17
M How can I dominate the local pack please? Local Search 15
D Local 3-pack Map Ads go to the highest bidder? Paid Search and Local Service Ads 6
nathangdavidson Click thru rates for Local Pack and Local Finder, by position, by device Organic SEO 6
JoyHawkins New 3-Pack Format With a Green Pin? Google News: Important Changes & Features 8
Steven12 Gallery Ads? OMG, Scoot Down 3-Pack! Local Search 4
nathangdavidson What's the best way to advise Google when there's a bogus business listing returned in a Local Pack? Google My Business & Google Maps 10
Brodie Clark New Icon Appearing in the Map Pack & Local Finder: 'On the menu' Google News: Important Changes & Features 3

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom