Eric Rohrback
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- Oct 3, 2012
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Just found this post on SEJ about winning at hyperlocal marketing. Beacon technology is definitely going to be coming up more in the future, but will small businesses use it? I can see bigger retailers taking advantage of it to send deals, but would it expand beyond retail?
They also discuss reviews, which I think is a worthy discussion to have. How do you deal with fake reviews, bad reviews, and outright lies. Tying beacon tech back into this... would there be a possibility to use a beacon trigger to send a review request after the sale as the customer is leaving the store? Maybe that's where that tech can really shine? Who wants to partner up and work on that functionality![Stick out tongue :p :p](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
They also discuss reviews, which I think is a worthy discussion to have. How do you deal with fake reviews, bad reviews, and outright lies. Tying beacon tech back into this... would there be a possibility to use a beacon trigger to send a review request after the sale as the customer is leaving the store? Maybe that's where that tech can really shine? Who wants to partner up and work on that functionality