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SMX: Google and Bing have different views on HTTPS

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Dustybones

Dustybones

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Its good to see these to search beasts on the same panel.

Bing Mocks Google About HTTPS Ranking Boost

When Danny Sullivan asked Vincent from Bing if they will be adding a ranking boost for sites that go HTTPS, Vincent almost laughed. He said that Bing wants to "give searchers content they want" and if we brought HTTPS into that, it would mess around with the rankings based on no real relevancy factor. So no, they have no plans in the near or extended future to add HTTPS as a ranking factor.
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