Yext enters the online reviews management and marketing ("ORMM") space

[Tim Colling]

Yext Reviews product is pre-optimized for Schema, balances reviews across sites

A unique and interesting feature of the product is “review balancing.” When a consumer is asked to write a review, an algorithm “dynamically chooses the most impactful site to direct customers to ensure an even distribution” of reviews across the internet. It’s not clear yet what impact that might have on willingness to write reviews. (If I typically contribute to Yelp and it sends me somewhere else, how would I feel about that?)

Yet another review management tool

Thoughts?