djbaxter

Administrator
Administrator
Moderator
Joined
Jun 28, 2012
Messages
3,513
Reaction score
1,660
Fake Reviews Are a Real Problem: 8 Statistics That Show Why
by Jamie Pitman, BrightLocal
Nov 6, 2019

Highlights:
  • 74% of consumers have read a fake review in the last year, though they’re not always easy to spot
  • 89% of 18-34-year-olds have read a fake review in the last year
  • Reviews with repeated exclamation points are more likely to come from reviewers who have never made a purchase
  • Fake reviewers are much more likely to make specific requests to the seller or business
  • The UK’s Competition and Markets Authority (CMA) estimates fake reviews potentially influence £23bn of UK customer spending each year
  • One in seven TripAdvisor reviews could be fake
  • 61% of electronics reviews on Amazon are fake
  • 55,000 fake reviews are generated on Facebook per month

Read more...
 

Wirenut

Member
Joined
Oct 26, 2019
Messages
105
Reaction score
39
Fake reviews don't bother me. What bothers me is real reviews from stupid people. People who give a low rating for a reason that doesn't make any sense and is often their own mistake or ignorance.

Reviews are worth what you pay for them.
 

Wirenut

Member
Joined
Oct 26, 2019
Messages
105
Reaction score
39
??? What does that mean?
It's a saying.

You didn't pay for the review that you are reading, so you can't expect much value out of it.

Just to clarify, my post above was from the view of the consumer, not the business owner.
 
Similar threads
Thread starter Title Forum Replies Date
djbaxter Brightlocal Tool shows Large Google Local Search Algorithm Update March 10, 2021 Google Algorithm Discussions 1
Colan Nielsen NEW Claim your listing on BrightLocal's Agency Directory: Get in front of relevant customers and win leads LSF News and Announcements 3
djbaxter New Local SEO tool from BrightLocal: Local Search Grid Local SEO Tools & Software 7
Colan Nielsen NEW Introducing BrightLocal Academy! LSF News and Announcements 0
J BrightLocal Local SEO Tools & Software 16
dave101 BrightLocal / WhiteSpark / DBA Platform Local SEO Tools & Software 3
djbaxter Webinar Brightlocal Local Search Clinic with Andrew Shotland Events 0
djbaxter Webinar: BrightLocal Search Clinic with Greg Gifford Events 4
keyserholiday 2019 BrightLocal review survey Local Reviews 0
M BrightLocal Data Aggregator push - Do you have to do it every year? Citations 17
M Including tracking number when you submit to data aggregators? Ex. BrightLocal NAP, Categories, Dashboard Data 3
pony BrightLocal - Google My Business Insights Study Google My Business & Google Maps 4
vinchenson Brightlocal Dashboard Alternative? Local SEO Tools & Software 2
JoyHawkins New Free Tool from BrightLocal Local SEO Tools & Software 7
JoyHawkins Please Welcome our New Sponsor - BrightLocal LSF News and Announcements 9
Tim Colling BrightLocal announces new Review Manager product Local Reviews 1
rosie.brightlocal New BrightLocal data: Online Reputation Management Survey Local Reviews 2
Tim Colling BrightLocal Ranking stopped working as of Sept 9 and they've gone silent about it Local Search 13
C Best Value Local SEO Platform? Brightlocal? Mox? Yext? Whitespark? Tribelocal? Consultant's Corner 8
Caroline Yell call tracking Number and BrightLocal Local Search 3
rosie.brightlocal New data: BrightLocal's Voice Search for Local Business Study Local Search 1
rosie.brightlocal BrightLocal Expert Local Business Link Building Survey Local Search 0
A Looking for Yext/Synup/Brightlocal/Moz/Single Platform account owners for help Citations 6
F Best Way To Track Maps: BrightLocal vs Whitespark? Local Search 2
rosie.brightlocal BrightLocal's Local Search Industry Survey 2017 - Out now! Local Search 1
S BrightLocal: Rankings Accurate? Local SEO Tools & Software 4
rosie.brightlocal Open Now for Responses: BrightLocal's Local Search Industry Survey Local Search 2
rosie.brightlocal BrightLocal's Local Consumer Review Survey 2017 Local Reviews 1
Tim Colling A bad day: when both BrightLocal and Join.me have outages during client calls Break Room: Chat and Off Topic 7
Scott ClientClicks Brightlocal adding data aggregators to citation burst submission service Local Search 1
Tim Colling BrightLocal adds new features: Location reporting dashboard plus Google Analytics Local Search 2
Tim Colling BrightLocal Local Ranking reports useless for past two days Recycle Bin 2
Linda Buquet New Free Tool to Emulate Google Search Location - From BrightLocal Local SEO Tools & Software 2
Priya Chandra BrightLocal's 2016 Local Citation survey results Local Search 5
Dustybones BrightLocal Updates Tool To Track Sub-Rankings Local SEO Tools & Software 1
Linda Buquet Survey Results: Backlink Building for Local SEO - BrightLocal Local Search 4
paulg Re: Brightlocal? Places Scout? Other? Recycle Bin 0
Weve Got Your Customers Brightlocal? Places Scout? Other? Local SEO Tools & Software 7
Linda Buquet Best Local Search Blogs of 2014 - The BrightLocal Results are In! Local Search 0
Linda Buquet 1000+ Niche Citation Sites for 41 Local Business Categories - BrightLocal Citations 7
Linda Buquet Why US Ranking Reports are WRONG Post-Pigeon - BrightLocal Explains Google My Business & Google Maps 10
Dustybones Brightlocal Review Survey helps us understand consumers Local Reviews 2
Linda Buquet TalkingLocal - Interview with David Mihm by BrightLocal Local Search 1
Dustybones Hey! Look who Brightlocal put at the top for Local Search Communities! Local Search 2
J Ranks D in 7-pack yet beats A-C in BrightLocals metrics and has strong OnPage Ranking Puzzles 8
jasonkd Ranks D in 7-pack yet beats A-C in BrightLocals metrics and has strong OnPage Ranking Puzzles 8
Linda Buquet 2013 Local Business Reviews Survey by BrightLocal Local Reviews 0
Colan Nielsen BrightLocal Local SEO Industry Survey 2013 - FYI Consultants Local Search 1
Linda Buquet BrightLocal CitationTracker Charts, Notes and Updates Local SEO Tools & Software 1
Linda Buquet Free BrightLocal Webinars - Local SEO Software Tools Local SEO Tools & Software 0

Similar threads

Login / Register

Already a member?   LOG IN
Not a member yet?   REGISTER

Most UpVoted Answers

Trending: Most Viewed

LocalU Podcasts

  Promoted Posts

New advertising option: A review of your product or service posted by a Sterling Sky employee. This will also be shared on the Sterling Sky & LSF Twitter accounts, our Facebook group, LinkedIn, and both newsletters. More...
Google Product Exert


Top Bottom