Google Maps Shows Different Name Than GBP Listing

[Jo Shaer]

Hi Experts, We have a client who wants me to build some citations. When I looked more closely I discovered that he and all the other business premises on their trading estate have the address listed as 'Trading Estate'. There is even a big sign saying this at the entrance.
But Google in her wisdom is listing it as 'Industrial Estate'
Should I build the citations with Trading Estate? Do I need to try to persuade Google to change her incorrect info... And if so, what is the best way?
Many thanks.

 

[Colan Nielsen]

Hi Jo, I'm not familiar with the address so it's hard to know if that is something Google would simply normalize or if it's a bigger data issue. Can you share the specific address?

 

[Jo Shaer]

Thanks @Colan Nielsen
If you type in GK Davies Trading Estate - which is what the sign outside the estate says - it brings up this on Google
G K Davies Industrial Estate
Hayes Ln, Lye, Halesowen, Stourbridge DY9 8QX

 

[Jo Shaer]

Thanks @Colan Nielsen
If you type in GK Davies Trading Estate - which is what the sign outside the estate says - it brings up this on Google
G K Davies Industrial Estate
Hayes Ln, Lye, Halesowen, Stourbridge DY9 8QX

G K Davies Industrial Estate · Hayes Ln, Lye, Halesowen, Stourbridge DY9 8QX, UK

Building

www.google.com

 

[Colan Nielsen]

I have a feeling using either one would be fine. My feelings aren't really relevant though

I see businesses using both formats.

 

[Jo Shaer]

Thanks @Colan Nielsen
The client has unilaterally decided to change the GBP address to Industrial :O
All his other citations say Trading, including his listing at Companies House
Can I just change it back?
And then build some more citations with Trading to support it?

 

[Colan Nielsen]

If he already changed it and the impact was positive or neutral I would just leave it as is.