Tracking Google Places With UTM tracking in Google Anlaytics

[Trackstar]

Hi we’re looking to track these 3 links on Google Places across 50 different places (e.g. Ash ST. Cellar below is just one place):



In terms of UTM tracking we were wondering if this setup will be sound:

The UTM will be set up as follows:

Campaign Source = google local
Campaign Medium = name of place e.g. ash_st_cellar

Then what changes will be campaign name for each 3 conversion points:
Campaign Name Website = website
Campaign Name Reservation = book
Campaign Name Menu = menu

This way we can track at place level number of clicks to website, reservations and menus via GA.

I want to roll this setup to over 50 different places, so lots of UTM urls but just want to confirm if this strategy is sound before executing?

Cheers.

 

[Cori Shirk]

Great idea to use tracking URLs. I'd recommend the following structure:

Source = gmb or local -- Google has thrown up errors for using 'google' in tracking URLs before... I'm not sure if that's still an issue but it has been in the past.
Medium = organic -- This way you can still pull organic reports in GA, and your GMB traffic won't be excluded.
Name = what you listed above.